Released on: October 24, 2007, 7:18 am

Press Release Author: Daan van Rossum

Industry: Internet & Online

Press Release Summary: StatsPlugger will launch their white label web analytics
service for the American market at ad:tech New York 2007.

Press Release Body: For immediate release

StatsPlugger to launch at ad:tech New York 2007

StatsPlugger will launch their white label web analytics service for the American
market at ad:tech New York 2007. After launches for Europe (London) and Asia
(Beijing), the product will now officially be made available to the US market at the
New York event, which will take place in the New York Hilton on November.
StatsPlugger's staff will be available for extensive information in both the
Rhinelander Gallery at booth 527 and in the America\'s Hall 1 at booth 1213.

StatsPlugger is empowering ISPs, ASPs, HSPs, website builders and CMS suppliers to
provide professional web analytics under their own brand. By using StatsPlugger they
can offer their customers an analytics product in their own corporate layout,
tailored to suit both their own and their costumer's needs. With StatsPlugger
providing the building blocks, they will be able to build a customized solution for
their clients and create new revenue streams, by selling a stand-alone web analytics
service or incorporating the solution into an existing service such as a CMS.

Arjan de Raaf, founder and CEO, comments: 'One of the goals in developing
StatsPlugger was to provide current and future partners with a toolkit to enable
them to rapidly develop their own web analytics environment. Another goal was that
pricing should be competitive, and easy to incorporate into the business models of
our partners, so we decided to charge only by page views generated, and not to use
the more common license/page view model'.

About Media Highway
Netherlands based Media Highway International is the company behind StatsPlugger and
RealTracker. It is one of the pioneers in the web analytics business. With the
RealTracker end user service, it has a track record of more than 10 years in
developing and marketing web analytics solutions. It has built up a solid reputation
with both business partners and end-users. Media Highway International business
partners are based all over the world and service thousands of clients.

About ad:tech
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for
the interactive marketing community worldwide. ad:tech produces the world's largest
interactive marketing events held in New York, San Francisco, Chicago, London,
Shanghai, Sydney and Paris. ad:tech is produced by dmg world media; based out of the
company's headquarters in Larkspur, California.


Web Site: http://www.statsplugger.com

Contact Details: Press contact
Mr. Daan van Rossum
Business Development Manager
E-mail: daan@statsplugger.com
Tel.: +31 30 2384261